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June 22, 2016
by David Goodale

Demystifying e-commerce vlog series: The components of an e-commerce transaction.

This is the first in a series of vlogs that are intended to demystify e-commerce for business owners. We want to tackle the most commonly misunderstood issues, as well as topics that merchants bring up time and again.

In our first entry in the series we discuss what makes up an e-commerce transaction. We break the e-commerce transaction flow down to it’s components to help you understand how your website ties together with the payment gateway, and how it results in funds flowing though your merchant account before being deposited into your business bank account.

Want to know more?

If you want more information on this topic we've since recorded a newer video that sheds light on the difference between a merchant account, a payment gateway and a payment processor.
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Hello, David here at Merchant-Accounts.ca. Today I'm going to tackle a very frustrating topic. Sometimes it's infuriating. What do you do when you get a chargeback and you lose it and it's completely unfair? What's left? Stay tuned, I'm going to do my best to help in one second.
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A positive AVS result is an indicator of a legitimate transaction. In this short explainer video David explains what AVS is, how it works, and things to be aware of when relying on an AVS security result for any particular order.
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Pre-authorizations are one of the best tools available to prevent fraud. A pre-auth will enable you to return security results for the order, such as AVS and CVV security checks. More importantly, it gives you a chance to evaluate the order and determine if you want to accept the sale. You are fully protected because you can't get a chargeback until you capture the funds from the pre-authorization.

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- About the Author

David Goodale My name is David Goodale, CEO at Merchant Accounts.ca. The payments space is fast moving, with an ever evolving number of payment types, integration options, and solutions to choose from. My expertise is in the field of international and multi-currency payment processing. If you have any questions about this article, e-commerce transaction flow, merchant account pricing, or other questions in general about e-commerce don't hesitate to contact me. I'm always happy to help with an honest opinion, and enjoy chatting with folks from interesting businesses!

Toll free: 888-414-7111 ext. 5 / Direct: (905) 901-2254
david.goodale@merchant-accounts.ca

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